New research from TELUS indicates over half of Canadians are looking for new ways to communicate with financial service providers.

For Canadian businesses looking to re-connect with customers, the time is now. What does this mean for Canadian financial service providers?  TELUS and IDC Financial Insights have released a new study that investigates consumer preferences for interacting with their bank, insurance company and investment brokerage.  The Future Consumer paper provides insight into rapidly evolving consumer segments, and how these segments want to interact with service providers.  In the newly released white paper you will learn about:

  • The level of loyalty each consumer segment has to its main financial services provider
  • Customer experience performance gaps
  • Key actions to consider to maintain profitable customer relationships

 

This text will be replaced

 

ASX Video Link

Build your customer experience strategies today by understanding the consumer of tomorrow. 

Download the 2009 Whitepaper - The Future Consumer and Canadian Financial Services Providers:  An Update from the Frontlines of Customer Experience

 

Read the 2008 whitepaper, based on the original 2007 research.   Are Financial Services Organizations Ready for the Future Consumer?  Implications for Customer Experience Management

 

Email to a Friend?

For further information

Call your TELUS account executive
Request a callback

Recorded Webinar

View our recent Webinar and learn more about how customers want to interact with financial institutions.

Customer Experience Maturity Assessment

Designed specifically for financial services firms by TELUS and IDC, this assessment analyzes current strategy and customer perceptions with the goal of supporting measurable improvement in customer experience capabilities.

Request an assessment